Comcast, Dish, DirecTV to raise TV prices to counter cord-cutting

Another year, another increase to your pay-TV bill.

Giants including Comcast, Dish and DirecTV plan to raise rates again in the new year, a move that could boost revenue but risks alienating subscribers who have been ditching their traditional TV subscriptions in record numbers.

Cable and satellite providers are hoping to squeeze more money from consumers who remain loyal to their packages with hundreds of channels, Philip Cusick, a JPMorgan Chase analyst, said in a note, even though “this strategy could accelerate video sub declines.”

It’s common for pay-TV providers to raise prices in the new year. They are passing on the rising costs they pay to carry networks like CBS and ABC, as well as regional sports channels, which are shelling out more and more for sports broadcast rights.

The latest price increases come as cord-cutting accelerates. In the third quarter, the TV industry saw its largest ever rate of decline, with subscribers shrinking by 3.7 percent, according to MoffettNathanson. Consumers are dropping traditional TV for lower-cost online options like Netflix Inc. and slimmer TV options from Hulu and YouTube.

Comcast, the largest U.S. cable company, is raising its fee for regional sports networks by $1.50 on average and its fee for broadcast channels by $2 a month, Cusick said. Charter Communications Inc., the second-largest U.S. cable provider, recently boosted its monthly fee for a set-top box by about 50 cents and its broadcast channel fee by about $1.

DirecTV is raising rates on all English-language video packages by $3 to $8 a month while hiking fees for regional sports networks by $1 to $1.90 in most markets. Dish is increasing its price for English-language video packages by $6 a month on average.