When it comes to the price of bacon, Donald Trump is absolutely right: It’s too damn high. What he doesn’t tell you when he brings this up on the campaign trail — which is a lot — is that the sharp increase was headed our way while he was in the White House.
In 2018, 61 percent of California voters passed Proposition 12, which required the space for breeding pigs and their piglets to be increased to a new standard — which only 4 percent of pork suppliers met at the time. The industry had to choose between spending money to meet the new requirements or risking losing the nation’s most populous state as a customer.
The industry challenged the constitutionality of the law. In 2023, the Supreme Court ruled 5-4 in California’s favor, and the law took full effect a bit over a year ago. Two of the justices in favor were selected by Trump.
California’s law is not the only factor that has made bacon more expensive. There’s also Trump’s initial handling of the pandemic.
On Feb. 7, 2020, after speaking with the president of China, Trump was interviewed by journalist Bob Woodward. The former president said: “It goes through air, Bob. That’s always tougher than the touch. You know, the touch — you don’t have to touch things, right? But the air, you just breathe the air. That’s how it’s passed. And so that’s a very tricky one. That’s a very delicate one. It’s also more deadly than your — you know, your — even your strenuous flu.”
Yet on Feb. 10, he told the country “a lot of people think that goes away in April.”
By “that,” he meant COVID-19.
In April 2020, Tyson and Smithfield — two of the largest meat processors in the country — were forced to shut down plants because employees were getting sick. As late as Aug. 31 that year, Trump was still telling the country: “It’s going to go away.”
But in 2020, thousands of people were dying daily, the supply chain was at a standstill, and tens of thousands of pigs were being euthanized because of the plant closures. When do you ever see big businesses just eat a loss of revenue? We know it’s usually passed on to the customer.
And so like clockwork, in January 2021, the average cost for a pound of bacon was $5.83; by October, it was $7.31. So, Trump has focused on the cost of bacon as the anecdote to use when attacking Biden’s economic policies. He couldn’t have chosen a worse example to make his case.
In April 2020, House Democrats introduced the Price Gouging Prevention Act to try to stop corporate America from taking advantage of the pandemic to raise profits, but Trump was still telling the country “this is going to go away.” The bill went nowhere, because of Republican opposition.
We saw the same script with gas prices. In 2022, House Democrats passed a gas price-gouging bill. Republicans in the Senate wouldn’t get on board; they wanted to ensure that Trump could campaign by complaining about gas prices.
So much for “America first,” right?
It’s quite telling that Trump felt misleading voters about the pandemic was a better campaign strategy than winning voters over by leading us through it. Vice President Kamala Harris has warned the nation that Trump is not a serious man but that reelecting him would have serious consequences. His rhetoric around the price of bacon is the perfect illustration.
In March 2020, Trump himself issued an executive order intended to prevent price gouging. Today he characterizes Harris’ call for a national price-gouging ban as “communist.”
Trump likes to complain about current-day America as if he’s a fresh face with a new vision, but he does have a record we can refer to. In January 2017, bacon was $5.18 a pound. That September, the price reached a then-record $6.36, and surprisingly, he didn’t fault the White House.
That’s because pointing out the cost of bacon wouldn’t have been a good look for him then. When you look at the facts today, they don’t look good for him now, either.
LZ Granderson is an Opinion columnist for the Los Angeles Times.
