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If you’re a parent, Lauren Greenfield’s new doc about teens and social media ‘is a horror movie’

By Yvonne Villarreal, Los Angeles Times
Published: September 8, 2024, 5:43am

LOS ANGELES — Documentary filmmaker Lauren Greenfield had spent her day with a group of high school students when a startling revelation came up that compelled her to go home and ask her two sons, then about 14 and 20, a question: “Is BDSM really a trend?”

“Oh, yeah, choking is what we’re told girls want,” she recalled one of her sons saying in reference to the risky sexual practice that some teens engage in.

It was 2021 and Greenfield was in the middle of her latest creative frontier: delving into the lives of the first generation raised on social media.

She was interested in unlocking an intimate glimpse of how social media has shaped adolescent minds after seeing her own kids’ distinctive relationship with it.

“They’re different generations,” she said recently from her office in Venice. “My eldest is a reader, my youngest gets his news from TikTok. Just seeing the difference and being concerned about the younger one being on a lot was part of the inspiration for this.”

“Social Studies,” a five-part series which premiered last week at the Telluride Film Festival in Colorado and arrives Sept. 27 on FX, is Greenfield’s latest foray into documenting teen life in Los Angeles.

Her body of work, which includes 2012’s “The Queen of Versailles” and 2019’s “The Kingmaker,” has long chronicled beauty, wealth and power — and the damaging toll of it in excess.

But she’s held a perennial interest in youth culture: “Fast Forward: Growing Up in the Shadow of Hollywood” is a collection of photos and narratives of Los Angeles youth in the 1990s; “Girl Culture” captured the effects of American popular culture on young girls; and her short film “kids + money” features L.A. teens discussing money.

“When I did ‘Fast Forward,’ which was my first project, I was in a very different phase of life,” said Greenfield, who attended the private Crossroads School in Santa Monica as a teenager. “I was just out of college, just starting my career. I very much identified with the kids.”

But for “Social Studies,” “I came to this project as a mother, in terms of how the kids see me,” the filmmaker said.

Dependence on devices and time spent on social media rose dramatically during the pandemic, as restless, isolated teens looked for an escape. In 2021, the surgeon general issued a public health advisory on teen mental health; however, research hasn’t found a direct link between the crisis and social media use.

Greenfield’s series explores the everyday pressures teens confront that have been intensified by social media, including bullying, body-image issues and comparison culture.

“‘Fast Forward’ was all about media influence and how kids were being changed and impacted by media influence. I called it the influence of Hollywood because I was specifically looking at celebrity and image culture and materialism,” Greenfield said. “I wanted to come back and explore the same subject but with this new influence of social media. It was similar but amplified. Social media was everything I had looked at throughout my career but on steroids.”

The series was largely filmed in Los Angeles and features teens from 10 schools, including Pacific Palisades, Los Angeles and Hamilton high schools. Greenfield shot roughly 1,200 hours of footage over 150 days — covering the 2021-22 school year and some subsequent months. She also recorded the teens’ phone and social media use.

The teens who open up their phones and their lives include Sydney, who grapples with curating her social feeds with provocative videos and images of herself; Ellie, who had a taste of viral fame after her relationship with actor Jack Dylan Grazer (nephew to mega Hollywood producer Brian Grazer); and Jonathan, who volunteers at Teen Line, the nationwide nonprofit hotline. A filmmaker himself, Jonathan sets out on a parallel journey, making a movie about teen life with many of the same subjects while taking part in Greenfield’s documentary.

The series arrives at a pivotal moment. On Aug. 28, California legislators passed the Phone-Free Schools Act, which would require public schools to create policies to limit or prohibit cellphone use by 2026. The Los Angeles Unified school board already passed a measure this summer to ban phones on campus; it’s expected to take effect in January.

In a conversation last month, edited here for length and clarity, Greenfield discussed how she treated her young subjects as experts, the ease in capturing teens authentically and why parents should watch.

Q: So much of what you’re after is capturing your subject in a raw and authentic way. And when you’re dealing with kids who have grown up in this digital era, where so much of the image they put out there is curated, I imagine it was challenging to know when you’re really getting the authentic piece.

A: Surprisingly, I felt like they really brought themselves. I remember the first group session, nobody dressed up. It wasn’t even like school, which is a bit of a fashion show. It was more like camp. People were not wearing makeup, they were not curating outfits.

I remember a long time ago, somebody told me, “If you spend enough time, you really get authentic selves,” because posing or pretending takes a lot of energy, and eventually, it’s too taxing. That’s always been really important to my work, slow journalism. There’s always a process of people becoming more and more comfortable with you. I also started with a little bit of a bigger group than I ended up with, but the ones whose stories I really followed, we became very close, and I depend on that. They have to let me know something is happening so I can go and be there. And so they opened up more and more. I felt like by the end, they really presented their authentic selves.

For this one, everybody knew we’re looking at social media and its impact, and even in terms of who I selected, the kids had to care about that because it’s a lot to open up your lives. I think a lot of the kids felt a sense of purpose in doing that.

Q: Having conversations with teens, particularly ones you don’t know, can be challenging. In addition to one-on-one interviews, you held group sessions. It felt a little bit like “The Breakfast Club.” Kids who maybe wouldn’t ordinarily talk to each other are in this room together, realizing their commonalities. Did you see that as a way to get your subjects comfortable?

A: I like that you said “The Breakfast Club” because that was a little bit of inspiration. The first seven groups I did, we weren’t even filming them as groups yet. I just wanted to hear what they thought was important, what I should cover, what were the problems. I wanted to be led by them. One of the big impetuses for this is I felt like the kids are the experts. We’ve seen experts talk about this topic, we’ve heard from parents, we’ve heard from tech, we’ve heard from legislature leaders, but I feel like the kids were the experts. One of the things I really tried to do was capture the duality of them being both subjects and experts.

There’s three elements: There’s the verite — where we see them in their lives, sometimes they’re posturing, sometimes they’re presenting, sometimes they’re with friends, sometimes they’re lying. There’s the interviews where they’re just brutally honest, they break the fourth wall, they tell me the truth. That was really interesting, because also we have their social [media screen capture,] so we see the difference between what they’re saying and what they’re showing. And then the third perspective is the group where they’re talking to each other, and there they also were very honest. Sometimes they said it was almost like therapy; it was a place where they could talk about things that were affecting them all the time.

Q: One of the striking elements to the series is that you’ve asked your subjects to screen record their activity on their phone. How important was that piece?

A: So important. I feel like it’s a time capsule of the culture, the stuff that we captured. It’s really shocking to see how the algorithm works, to see how toxic some of the rabbit holes can be and to see the details of it. In the series, I didn’t want to have it be two worlds, like cut to a screen on black. I wanted a lot of the social that we’re seeing to be on top of the live action. I really wanted to show that these worlds are intertwined, intermixed, multitasking, and sometimes they’re opposing each other. Sometimes there’s fiction and nonfiction. I don’t want to give away too much for the audience, but I think there’s a lot of really shocking content.

And my hope for the series, ultimately, is that it leads to some kind of regulation. “Fast Forward” was about the early loss of innocence in the ‘90s. Now, there’s no innocence. There’s no childhood. You can’t keep your child from seeing devastating things, and they can’t even keep themselves from it, in the sense that the algorithm is going to take you by the hand, and whatever you’re curious about, feed you more and more stuff, and whatever your weakness is, it’ll pull you further into that. And the companies that are creating the algorithm are not doing it with the kids’ best interest in mind. They’re doing it with the interest of keeping them engaged on the platform.

The other theme that’s gone through all of my work, which came back here with a vengeance, is addiction, because it’s really addictive. I struggled with my own son to give limits. But what I realized when I was doing this is, it’s not fair to ask kids to regulate themselves. It’s like opiate addiction.

Q: With fictional depictions of teen life — whether it’s “Euphoria,” “Thirteen” or even “Beverly Hills, 90210” — it’s easy to say, “That’s the extreme, it’s not really like that for teens.” But the first episode of this series is pretty jarring.

A: When I was doing feedback screenings, I showed [filmmaker] Nicole Holofcener, and after the first episode, she said, “This is a horror movie.” I don’t think it’s a horror movie for kids, though. I think that kids — and also 20-somethings, because I did some feedback screenings with those groups — see themselves. I think the kids are saying: “We need to talk about this.” There’s one part where Sydney’s mom’s like, “I don’t want to go in my kids’ TikTok.” But what I’m trying to do is say, “We need to be in this business. We need to have them share their experience.” What I love is that the kids are the ones who are saying, “This is concerning.” They’re saying, “You need to pay attention.” By the way, the parents — and I’m guilty of this myself — are posting on Facebook, I did this, I did that, but not always realizing how toxic it is.

Q: Right. Sydney’s mother talks about her own social media use, specifically Facebook. How much did you want to hear from the parents?

A: At first, I wasn’t planning on including the parents. I thought it was going to be more like Charlie Brown, where the parents don’t understand and they’re in the background. Sydney’s mother was a really important voice. I feel like the parents are responsible, loving parents for the most part and yet have no idea. It’s not that they don’t want to help their kids, it’s like they don’t know what’s going on and they don’t know how.

With Sydney’s mom, there was a scene that I filmed where Sydney’s mom was like, “Don’t wear that short skirt outside.” She is an enlightened woman who doesn’t like the sexualization, but it’s a really hard thing to come down on because there’s a feeling among girls, and I’ve seen this in my own capturing of feminism and new feminism, where girls feel like showing their bodies is their right and their self-expression and they want to own that. And from my generation of feminism, I feel like that is not your voice and that it may feel like self-expression, but actually, it’s making the body the primary expression of identity. I don’t think it is good for either girls or boys.

I really tried to not fault the parents because I feel like I also did not know what was going on with my kids. Like I said, I have to sit down at the table and be like, “Is BDSM really a trend” to my teenagers? I was sure they were going to say no, and when they said yes, I almost fell out of my chair.

Q: What were those conversations like to get parents of the teen subjects in the film on board?

A: I think a lot of them looked at my other work and could see this isn’t entertainment. It’s purpose-driven, and not everybody opted in, but the ones who did saw it as an interesting opportunity. We started talking to kids and parents in spring 2021 and we didn’t start [filming] until August 2021. I’m really grateful to the kids and the families because it was a lot to ask.

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Q: What is the push and pull of wanting to provide this anthropological look at teen life today while, in turn, asking them to put themselves out there on, arguably, a more mainstream platform as a TV series?

A: For one, in terms of choosing kids, of course, one of the big subjects around social media is fame. And one of the things I was looking at was fame as a value and how values have shifted. Even when I was doing “Generation Wealth,” I was really struck by, when you ask kids what they want to be when they grow up, they say rich and famous instead of a particular job. So when I was looking for kids, I did try to correct for not bringing in kids that wanted to be in this project to be famous. It wasn’t as much of an issue as I thought, because I don’t think any of them thought that this was a way to be famous.

Q: One of your teen subjects, Jonathan, also felt inspiration to make his own film, and there’s a bit of parallel documenting that happens. What piqued your interest about his approach or his perspective?

A: It’s a big thing when you allow yourself to be in a documentary, so I feel like everybody has to get something out of it. And lots of the kids were makers. Jonathan was the videographer for the school, and that was one of the things that was appealing about him. Plus, he had a different relationship with social media. He wasn’t a poster; I didn’t want everybody being big posters. And he was very serious about his filmmaking. And he wanted to interview kids from our group. He was on this parallel journey with me.

Jonathan offered a lot; he’s a very empathetic person in a time of narcissism and a culture of narcissism, and I think he’s part of what we need. Empathy is another antidote to narcissism and focusing a lot on yourself and being in this feedback loop with yourself.

Q: What do you want audiences to take away after watching this documentary?

A: Empathy, connection. When they say at the end, “Here we are without phones; we’re just talking” — it’s so great. One time when I was watching that, I almost just started laughing because it’s like a revelation— we’re without phones, we’re talking and it’s so amazing.

It’s a really hard time to grow up. I do think kids show resilience and wisdom, but they do that in the face of a really challenging environment, and ultimately, the adults are responsible for this environment. That’s what I hope we take away: We need to do something about it, to protect kids, because it’s just not fair to ask them to protect themselves.

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