McDonald’s is bringing a chicken version of its Big Mac sandwich to the U.S. for a limited time, the company announced this week.
The sandwich, which replaces the traditional two beef patties of a Big Mac with two tempura-battered chicken patties, will be available at participating restaurants starting Oct. 10 “while supplies last,” the company said. The chicken Big Mac has made an appearance on menus abroad, but this will be the menu item’s first entree into U.S. restaurants.
The announcement comes as Chicago-based McDonald’s continues to put a focus on chicken. During a second quarter earnings call in July, CEO Chris Kempczinski said the company’s chicken sales were now on par with beef sales. Kempczinski said the fast-food giant was committed to “growing share in areas like chicken.”
McDonald’s, like other fast-food and quick service chains, is struggling to get customers to keep opening their wallets as they pull back from discretionary spending.