LOS ANGELES — Netflix said Tuesday that it had reached 70 million monthly active users on its ad-supported plan, two years after launching its cheaper subscription tier that includes commercials.
That’s up from May, when the company reported having 40 million monthly users on the ad version.
The Los Gatos, Calif., streamer has also been diversifying its content, including increasing its streams of live events, in order to boost its nascent advertising business.
Netflix said it had sold out of the in-game inventory for its live NFL Christmas Day games this year, with sponsors that include sports betting company FanDuel and Verizon. The company also said it had sold ads across its scripted programs, including the anticipated second season of the Korean drama “Squid Game.”
