As a parent, you’ve likely experienced the frustration and embarrassment of calling your child by their sibling’s or your pet’s name. You’re not alone, and you’re not losing your mind. In fact, a recent TikTok video has brought a 2016 Duke University study back into the spotlight, revealing this phenomenon is extremely common.
The researchers analyzed more than 1,700 participants across five studies and found that more than 95 percent of participants reported being called the wrong name by a family member at some point. The findings suggest mixing up names is a natural cognitive glitch and not a sign of memory loss or cognitive decline.
So, why does this happen? According to Good Housekeeping, it’s all about automatic processes. When we’re stressed out or multitasking, our brains rely on these automatic responses to quickly retrieve the information we need.
“The brain is a magnificent computer network,” Julie Dumas, Ph.D., associate professor of psychiatry, told the lifestyle brand, “and information is organized within an interconnected semantic network of stored data.”