Known as the first lady of American landscape architecture, Farrand designed more than 100 gardens for private estates, public parks, college campuses, botanical gardens and even the White House’s East Garden during the Wilson presidency. In 1899, at age 27, the self-taught Farrand became the only woman among the founders of the American Society of Landscape Architects. And in 1912, when the field was still largely dominated by men, she was hired by Princeton University as its first consulting landscape architect, a position she held for 31 years.
A civil rights and agricultural activist, Hamer founded the Freedom Farm Cooperative in the late 1960s to provide land, livestock and vegetable-growing resources to poor Black families and farmers in Sunflower County, Mississippi. The Cooperative facilitated crop-sharing, self-reliance and financial independence. Participating families were also loaned a piglet to raise to maturity, after which they would return it for mating and give the cooperative two piglets from each litter to continue the program. “If you have a pig in your backyard, if you have some vegetables in your garden, you can feed yourself and your family, and nobody can push you around,” Hamer said. Her Cooperative became one of the earliest examples of modern community gardening and a precursor of today’s food justice movement.
- Claudia ‘Lady Bird” Johnson
First lady from 1963 to 1969, Johnson was an environmentalist and early native plants proponent who advocated for preserving wild spaces. She led the effort to secure the passage of the 1965 Highway Beautification Act during her husband’s presidency. The law sought to clear highways of billboards and to plant wildflowers along their shoulders to support plant and animal biodiversity and regional identity. Today, the Lady Bird Johnson Wildflower Center at the University of Texas at Austin honors her legacy.
To contribute to her family’s income, Lippincott, of Minneapolis, started a seed business in 1886. Calling herself the “Pioneer Seedswoman of America,” she published the first seed catalog explicitly targeted to women, featuring a conversational introduction and illustrations of women, children and flowers at a time when other catalogs were simply text on paper. The pamphlet also was the first to specify the number of seeds included in each packet. The style and format revolutionized how seeds were sold, and were soon emulated by competing seed companies. Business bloomed, and soon, Miss C. H. Lippincott Flower Seeds was shipping seeds worldwide.