Yeah, there’s a couple of ways that we’re tackling misinformation. The one thing I’ll like to tell people the best way to tackle misinformation is with the truth. And that’s why now we are modifying our message by telling people, you know, obviously we remind them when to vote. But we follow up with, Hey, you know the tabulation machines are not connected to the internet? Are part of ERIC? Why don’t you go to your election center and actually see the process going on.
Those are in TV ads. It’s in radio ads. It’s when you fill up your car at the gas station, sometimes the screen on the gas pump, that’s going to have something. There’ll be digital ads. We even have grassroots efforts — people going out in the community and talking about this. It’ll be in different languages. So yes, we are definitely trying to push back.
We also use a third-party vendor called Logically that scans social media and looks at the trends out there. So for example, we’ll get a report and it says these are the trends about elections, these are the messages that are being talked about. So far, nothing big, right? But I’m sure that could happen as we go into 2024. Because you have misinformation generated not just at the local level, but you also have misinformation generated from adversarial state actors, like Russia would be an example of a country that does that.
And so we might get a report that the trending message is, ‘Hey, did you know that they’re hacking in two tabulation machines?’ Well, if I see that it’s really trending, then we can put out our own messages on social media, reach out to the news media, so that we can get that corrected by saying, ‘Hey, this is what people are saying. But it’s not true, because the tabulation machines are not connected to the internet. And oh, by the way, if you want to verify that, come down to the county auditor and actually look at the tabulation machine.