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Al Michaels returns to Olympics as AI voice

By Stephen Battaglio, Los Angeles Times
Published: June 29, 2024, 6:04am

As legendary sportscaster Al Michaels would say, you can’t make this up. Or maybe you can.

NBC Sports announced Wednesday that it will use the voice of Michaels, re-created using artificial intelligence, in a personalized daily recap of Summer Olympics events delivered to NBCUniversal’s Peacock streaming service subscribers.

Peacock users will be able to sign up and choose their favorite events. The information will be used to create “Your Daily Olympic Recap on Peacock,” a customized program of video highlights narrated by Michaels’ AI voice likeness.

The recaps will be assembled from hundreds of NBC Sports-produced clips each day. They will run for around 10 minutes, showing moments from the prior day along with a look ahead to what fans can expect to see on NBC in prime time. Up to six users per Peacock subscription can get recaps.

The AI re-creation of Michaels, 79, was trained by his past appearances on NBC Sports broadcasts. Michaels was in the booth for 16 seasons of NFL “Sunday Night Football.” He was a daytime anchor for NBC’s Olympics coverage in 2010 and 2012.

Michaels, who is currently the lead play-by-play announcer on Amazon’s “Thursday Night Football,” is also the voice of one the most famous Olympics moments in history.

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