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The following is presented as part of The Columbian’s Opinion content, which offers a point of view in order to provoke thought and debate of civic issues. Opinions represent the viewpoint of the author. Unsigned editorials represent the consensus opinion of The Columbian’s editorial board, which operates independently of the news department.
News / Opinion / Columns

O’Connor: How to optimize opioid money

By Kelly A. O’Connor
Published: June 10, 2024, 6:01am

Kudos to John Oliver and HBO’s”Last Week Tonight” for their coverage of the opioid crisis and the resultant settlement. Many states are struggling to use the settlement funds effectively, and some are already repeating the waste, fraud and abuse involving Big Tobacco settlement funds ($206 billion) in the 1990s. But it’s still early, and states can course-correct and optimize use of the money.

Opioid settlement funds began coming to states in 2022. More than $50 billion will be distributed to states and municipalities to fix the opioid crisis over the next 18 years, but so far, results have been underwhelming. The lack of transparency prevents us from knowing where money is being spent — and understanding what’s working and what’s not.

States are struggling to balance speed with efficacy. State and local leaders are facing pressure from individuals and families, community members, companies (including fraudsters), potential grant recipients and the media for money to be dispersed quickly. But few states have a strategic plan or the capabilities in place to ensure transparency, effective oversight and performance measurement to ensure dollars are spent on the right things.

Despite the pressure to spend and the urgency of this mission, it’s a mistake to hand out money without a clearly defined strategy based on user research in communities to understand needs and root causes. Executing the strategy will require an implementation plan across an ecosystem of treatment, education, prevention, law enforcement and criminal justice, employment, housing, harm reduction and other social services. States need to start small, measure and improve continuously based on data and feedback.

Assemble the right team. States need a core team of experts in substance-use disorder and large-scale program management. Key roles would include a chief financial manager, grants manager, medical experts, technology experts, outreach lead and senior program manager. Small, empowered teams with the right skills could make a tremendous amount of progress and work with bureaucracy to get things done quickly.

Understand needs and root causes before any “solutioning.” A common problem that comes with large amounts of funding is that teams start to build solutions right away — before they talk to the people they are trying to help. It’s critical to work directly with individuals struggling with addiction and their families, in addition to service providers such as social workers, clinicians, educators, first responders, community organizations and other stakeholders to understand root causes and needs. It’s likely that 80 percent of needs are similar across all 50 states, so identifying the 20 percent of unique needs in a state is critical to success.

Create a strategic plan. You can’t fix just one part of the opioid crisis (e.g., law enforcement) without addressing the entire ecosystem. Understanding how dependencies work is critical to success.

Set up secure technology to enable accountability and oversight. States will need secure digital tools to not only track, allocate and report on settlement funds, but also to communicate progress. Hiring skilled technology leaders would ensure that states have good digital tools to share information with each other and the public. Most importantly, this would enable states to collaborate on lessons learned and optimize funding.

Start small — with everything. States should not be awarding multimillion-dollar grants immediately. Start with micro-grants (less than $50,000) and measure results. Not everything is going to work — and that’s OK. Fail fast, and don’t sink good money after bad. Take a “test-and-learn” approach with everything.

Build a culture of transparency from the start. A well-designed, secure website that communicates spending, strategic plan, success metrics, user needs assessment, grant process and criteria, recordings of community meetings and other relevant information is a proactive way to keep stakeholders informed. States can balance speed with efficacy by taking a strategic, results-driven and iterative approach while building a culture of collaboration and transparency from the start.


Kelly A. O’Connor wrote this column for the Chicago Tribune.

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