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The following is presented as part of The Columbian’s Opinion content, which offers a point of view in order to provoke thought and debate of civic issues. Opinions represent the viewpoint of the author. Unsigned editorials represent the consensus opinion of The Columbian’s editorial board, which operates independently of the news department.
News / Opinion / Columns

McNamara: Harris’ note-perfect political instincts pay off

By Mary McNamara
Published: July 26, 2024, 6:01am

Never has an NCAA Sports Day been so widely and breathlessly covered as it was on Monday. And never has it been clearer that Vice President Kamala Harris, now the presumptive Democratic nominee for president, did not just fall out of a coconut tree.

With President Joe Biden recovering from COVID-19, the task of honoring top college athletes from across the country fell to Harris, who performed the same duty last year with much less fanfare.

This year, of course, the event occurred the day after Biden announced he was ending his reelection campaign and endorsed Harris as the party’s replacement candidate for president.

Cue general insanity.

This made Sports Day, by logistics rather than intent, the first time Harris spoke publicly since that dramatic, and historic, turn of events. Suddenly, a low-key get-together, which included a series of brief remarks and a picnic, was the subject of breaking-news alerts as the world’s eyes and news cameras were focused on the White House steps.

But anyone who thought Harris would use the moment to talk up her presidential campaign, including many of the pundits who suggested as much, were sorely disappointed.

The very worst thing Harris could have done was to make that moment about her. And so she did not.

Harris spoke poignantly, and briefly, about Biden, whose presidential accomplishment she called “unmatched in modern history.” “I am a firsthand witness that every day, our president Joe Biden fights for the people,” she said, “and we are deeply, deeply grateful for his service to our nation.”

And then she spoke about the athletes.

It was note-perfect, a capstone to Harris’ performance throughout the chaos in the weeks after Biden’s disastrous debate performance caused many voters, donors and Democratic politicians to call for him to step aside. Publicly, Harris remained steadfastly loyal to the president. Even as the White House and the Democratic Party began leaking like a sieve with reports of anger, panic and frantic planning, none of those leaks involved Harris. The many “Veep” memes notwithstanding.

Indeed, the quickly proliferating Harris memes, whether referencing “Veep” or coconut trees, were nothing but a boon to Harris, occurring as they did alongside record-breaking fundraising for her campaign.

Memes and money are forces to be reckoned with, and for at least a 24-hour period, they gave Harris critical breathing room.

Amid the initial collective gasp that followed Biden’s announcement, memes and money — a reported $81 million in 24 hours — offered palpable proof of political momentum.

The money silenced any immediate argument about donor support while the memes proactively diffused the attacks that the Trump campaign is already launching on Harris’ vice presidency and public persona. Some may try to use “coconut” in its racist form, but it’s too late. The fruit (or drupe) and tree emojis are already in pro-Harris circulation.

Money and memes are not guarantees of victory, but they do not hurt.

The coconut tree remark seems particularly prescient. Harris was quoting her mother’s words — “You think you just fell out of a coconut tree?” — to emphasize that no one lives in a vacuum, that everything happens in the larger context of history, society and the actions of others.

A fact Harris must now navigate with more care than any other presumptive presidential nominee in history. On top of the sexism and racism she will inevitably face, Harris must prove she is a better candidate than Biden without seeming to criticize or distance herself from the man now being heralded as selfless and sacrificing.

She must reassure both those Democrats who wanted Biden to step aside and those who did not, while also appealing to swing voters.

Given how well she handled her first assignment — being Biden’s loyal vice president at the same time she emerged as his best possible replacement — Harris merits confidence. You might even say she could thread a coconut through the eye of a needle.


Mary McNamara is a columnist for the Los Angeles Times.

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