“College football has never been stronger,” Petitti said, “especially in the Big Ten Conference.”
Big Ten media days, now a three-day event to accommodate the entire 18-team conference, began at Lucas Oil Stadium in Indianapolis on Tuesday. Washington coach Jedd Fisch and UW’s player representatives won’t speak until Thursday, but Petitti, along with players and coaches from Illinois, Northwestern, Rutgers, Wisconsin, Purdue and Ohio State, met the media Tuesday.
Washington, USC, UCLA and Oregon officially join the Big Ten on Aug. 2. Petitti described the process of identifying the four new members as a “holistic approach.” He added academic standing and competitiveness in multiple sports helped the former Pac-12 schools’ case, and praised the four schools for their fit across multiple categories. However, Petitti acknowledged one factor had a particularly important emphasis.
“Are you bringing additional value to the conference in football?” Petitti said. “It’s no secret that football is a large, large part of the revenue that’s driven to support the whole ecosystem. We understand that. So when you’re evaluating potential members, football sort of moves to the front of the line in terms of the athletic piece.”
Petitti said the conference is working with all four of the new arrivals to help them integrate into the Big Ten, including having discussions about scheduling, championship formats, marketing, brand alignment and incorporation into the Big Ten Academic Alliance. He said feedback from student-athletes will be considered and adjustments will be made as necessary going forward.