Burger King is calling all burger lovers, culinary enthusiasts and A.I. users for its latest contest.
Create the next successful Whopper and win a $1 million prize.
“Guests can let their imaginations run wild and enter the Million Dollar Whopper Contest, submitting the ingredients for their dream Whopper sandwich,” Burger King said on its website.
If it sounds like an easy feat, the Whopper has over 200,000 customizable combinations and will require creative thinking to nail down the ideal recipe for the latest flame-grilled burger.
Here’s what to know about the Million Dollar Whopper Contest, according to the website:
- Burger King fans can visit BK.com/MDW or the BK App (no purchase necessary) to submit their Whopper creation now through March 17, using their free Royal Perks account.
- Guests can follow the prompts to submit their Whopper sandwich concept, which can feature up to eight toppings.
- After submitting their Million Dollar Whopper idea, they will receive a preview A.I. version of their creation, to which they can then add a personalized A.I. generated-jingle and a thematic background. The final image or video can then be shared across their social media platforms.
The three best Whopper creators will be invited to BK headquarters in Miami and have the “opportunity to refine their concepts,” before they appear on menus nationwide. Guests will then vote for their favorite sandwich, leaving the winner with the $1 million prize.
“And, whether or not your Whopper ends up in restaurants nationwide, we’re giving guests the opportunity to experience and share their creation using the power of A.I. technology,” said Pat O’Toole, Burger King’s chief marketing officer.
