Birthdays at McDonald’s have been a part of so many childhood memories. Now it’s time to celebrate the birthday of one of their own. Longtime mascot Grimace has announced his epic birthday celebration.
According to Tariq Hassin, chief marketing and customer experience officer at McDonald’s USA, celebrating the birthday is “paying homage” to childhood memories.
“We’re excited to put a modern spin on these memories to continue to drive McDonald’s relevance with a new generation. Grimace is the perfect lovable icon to have McDonald’s meet our fans at the intersection of nostalgia and culture,” Hassan said.
Along with a party, Grimace’s birthday celebration will involve a special meal that includes a limited edition purple shake, choice of a Big Mac or 10-piece chicken McNuggets, and fries.
The Grimace Birthday Meal will be available via McDonald’s app, drive-thru, delivery or in-restaurant.
