Samples are back at Trader Joe’s

Trader Joe’s stores have brought back the company’s beloved free samples after a yearslong hiatus due to the pandemic.

In the company’s podcast released Monday, hosts shared that “demo is back,” the term the California-based grocery chain uses to describe its in-store offerings for shoppers to taste its often rotating and seasonal inventory.

“It hasn’t been possible to offer a lot of product samples in our stores over the past few years, but we are bringing it back with a new approach,” Tara Miller, Trader Joe’s director of words and phrases and clauses, said in the podcast. Her co-host said that would mean a greater focus on new products.

But Trader Joe’s fanatics and shoppers beat the company to its audio announcement this weekend, sharing their excitement for the return of samples on social media, getting a taste of granola, sweet potato pasta salad, pumpkin cookies and gummy bears at stores across the United States starting Saturday.

One person on Twitter said the samples coming back was a sign that the “world is healing.”

“Really what it is, is the ability to share with you something we’d like you to taste,” said Matt Sloan, the company’s marketing director. “We gathered 537 plus [store] captains from across the country to let them know, it’s time to open that bag of chips again.”

The company’s media team did not respond to questions from The Los Angeles Times.