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News / Life / Lifestyles

Staging home secret step in making a quick sale

By Cathy Hobbs, Tribune News Service
Published: November 12, 2022, 6:53am

Staging is a longtime secret weapon relating to selling a house. Ask any savvy real estate agent and they will likely admit that home staging is one of the key tools in their marketing toolbox.

Why? The reality is that most potential buyers lack vision. A space that is cluttered, in need of repair or overly personalized immediately signals worry and work to potential buyers. Most understand the reality of what a space looks like now, as opposed to what the space could be. Here’s how to maximize your staging potential.

Stage primary rooms

Living rooms and primary bedrooms are two of the most important rooms in a home. Living rooms are often one of the first rooms to enter in a home and the main space for entertaining, so it is important that the presentation is strong and makes an impact. Primary bedrooms are considered sanctuaries and often have great importance and appeal to potential buyers.

Furniture placement

The goal in primary spaces such as living rooms and bedrooms is to create a cohesive furniture arrangement. In many instances, occupied listings have an overabundance of furniture. When it comes to home selling, less is more.

Getting started

Start with foundation pieces and end with the details. In other words, start big and end small. Begin with large items such as sofas and area rugs, then focus on complementary elements such as artwork and end with details such as throw pillows and blanks and accessories.

Stay neutral

Neutral color palettes are ideal for staging. Not only do they blend with other colors, but they also create a soothing environment. Gray and off-white work well.

Stage it, sell it

When a property goes on the market, it is no longer a seller’s home. Instead it is a product for sale that will be compared to other products. In seeking the ideal home, most potential buyers will visit more than one house, comparing and contrasting selling features as far as the positives and negatives.

A staged home conveys one that is move-in ready, which is the desire of most potential buyers.

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