“Bad Reputation” is off to a slow start.
Kid Rock’s latest album missed the Billboard 200 albums chart during its first week of eligibility, according to chart data released recently.
It’s a notable fall for an artist whose last seven studio albums debuted inside the chart’s top 10. Rock’s previous set, “Sweet Southern Sugar,” hit the Billboard 200 at No. 8 in 2017.
The 18-track set — which marks Rock’s 12th studio effort — was released exclusively to streaming services. Physical copies were available starting April 6.
“Bad Reputation” did impact several smaller charts. It lands on Billboard’s Independent Albums chart at No. 31, the Top Rock Albums chart at No. 39, the Top Current Album Sales chart at No. 9 and the Top Album Sales chart at No. 15.
Still, its absence from the Billboard 200 — the main tally which ranks the most popular albums of the week in the U.S. — marks a tumble for the 51-year-old Michigan-reared rocker, who in January bragged about the album’s profane single “We the People” topping the iTunes sales charts. “Suck on that you trolls, critics and haters!” he tweeted at the time.
According to Spotify data, “We the People” has been streamed 2.3 million times since its Jan. 25 release, while “Bad Reputation’s” lead offering “Don’t Tell Me How to Live,” which was released in November, has been streamed 2.2 million times.
The other songs on “Bad Reputation” have received between 757,000 and 53,000 Spotify streams, and have collectively amassed 1.93 million plays on the streaming service.
