We’re pumpkin people now.
Me, my family — for us, it’s all pumpkin, all season. We shall take sustenance from the great pumpkin lord, today, tomorrow. Every meal will center around nature’s sacred orange gourd. I explained this to my 5-year-old: From here on, or at least through the Super Bowl, we will eat pumpkin products from Trader Joe’s. Pasta, hummus, breakfast bars, bread, tortilla chips — all pumpkin. This is the way it must be.
She didn’t take it too well. But she will learn to adapt.
Even pumpkin people once scrunched their faces at pumpkin bagels. She’ll see. Someday, should we move into a post-pumpkin future, we will have to explain: There was a time, long ago, when people greeted autumn by descending on Trader Joe’s, buying too many pumpkin products and convincing themselves they wanted to eat pumpkin-flavored meals 24/7. But I expect telling the great-grandchildren we didn’t always eat this much pumpkin will be like saying power windows weren’t always standard in cars. The imagination can grasp only so much.
For now, we are living in the age of peak pumpkin.
Anyone who shops at Trader Joe’s can confirm: Starbucks revolutionized the hot pumpkin drink, but Trader Joe’s weaponized pumpkin as an all-purpose 21st century meal. If you weren’t already aware of the alarm on Twitter — where users have renamed the store “Ground Zero for the Pumpkin Spice Industrial Complex” and even suggested renaming fall “Pumpkin Everything at Trader Joe’s Season” — a visit to the chain will floor you. I had no idea. I don’t shop at Trader Joe’s. But once there, like a Black Friday zombie, I fast realized how many pumpkin products I actually needed in my life.
They sell — no joke — pumpkin-spiced pumpkin seeds.
I loaded a cart and apologized to the man at the register, embarrassed at the explosion of orange packaging and illustrations of falling leaves laid before him. He said, oh, this is nothing — people come in all the time and decide right then to get two, three dozen pumpkin items.