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News / Life / Clark County Life

Clark County History: Gretchen Fraser, the first woman on the Wheaties box

By Martin Middlewood, for The Columbian
Published: May 30, 2021, 6:00am
2 Photos
Pigtailed Gretchen Fraser at the 1948 Olympics in St. Moritz, Switzerland, was the first out of the chute for the slalom; she had to wait, dreading another downhill racer might best her times. But when the judges combined each skier's two runs, hers remained the fastest.
Pigtailed Gretchen Fraser at the 1948 Olympics in St. Moritz, Switzerland, was the first out of the chute for the slalom; she had to wait, dreading another downhill racer might best her times. But when the judges combined each skier's two runs, hers remained the fastest. (Columbian files) Photo Gallery

Appearing on a red-orange Wheaties box broke a second barrier for a Vancouver woman. She first crushed an Olympic one that admitted her to the elite “breakfast of champions” club. Onetime Vancouver resident Gretchen Fraser (1919-1994) was the first American to win a gold medal in skiing. That victory made her America’s pigtailed sweetheart.

Gretchen Kunigk was born in Tacoma to a German father and a Norwegian mother. For Christmas 1932, when she was 13, she and her brother Bill both received skis. From then on, the family skied the south slopes of Mount Rainier at Paradise Valley ranger station. Once Bill earned his driver’s license, the siblings regularly visited the mountain to hike up the slope and then ski down.

According to Fraser’s friend and biographer, Luanne Pfeifer, Gretchen’s future husband, Don Fraser, competed in the 1936 Olympics on skis he made. Married in 1939, both Frasers qualified for the 1940 Olympics. But World War II canceled the 1940 and 1944 games, delaying the promising Olympians’ chances eight years.

Around the country, Fraser continued her downhill racing and won often. In between races, she appeared in two movies — “Thin Ice” (1937) and “Sun Valley Serenade” (1941). The star, Sonja Henie, an Olympic and international figure skating champion, needed a stand-in for skiing scenes.

In 1948, at nearly 30, Fraser wasn’t a favorite and she barely gained an Olympic spot for St. Moritz, Switzerland. Worse, the women’s team had a quick succession of “foster-coaches,” each teaching different techniques. Inconsistent coaching hampered promising team results until a Swiss slalom specialist was hired for the women.

Back in Vancouver, her husband and others waited by radios for her race. With pigtails flying as she sped down the St. Moritz slopes, Fraser burst the barrier barring Americans from Olympic gold in skiing. She also won a silver medal in the combined downhill and slalom.

Celebrity didn’t tarnish Fraser. She became a mother, promoted skiing and Sun Valley, mentored women skiers, worked with the disabled and earned a pilot’s license. She logged over 3,000 flight hours and co-piloted jets with Chuck Yeager.


Martin Middlewood is editor of the Clark County Historical Society Annual. Reach him at ClarkCoHist@gmail.com.

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