PULLMAN — Washington State has reached a deal for the naming rights to the playing field at Martin Stadium that will guarantee the school at least $11 million.
The Washington State Board of Regents approved the 10-year agreement with Gesa Credit Union on Friday. The Cougars’ home football field will now be known as Gesa Field at Martin Stadium.
“We know how Cougs are, and how loyal they are to their institution and that logo,” Washington State athletic director Pat Chun said. “We’re excited to see how that impacts Gesa in the short term and in the long term.”
The new revenue stream for Washington State athletics will boost a department budget that is facing a deficit of more than $30 million. The Cougars were already facing a $22 million gap and the deficit grew by nearly $10 million in part because of distribution losses from the Pac-12 and NCAA, and because no fans were allowed at sporting events last year.