Within weeks after the initial COVID-19 lockdown measures began last spring, it became clear that the pandemic had drastically changed the game for hydroponic equipment maker Hawthorne Gardening Co.
The Vancouver-based company, a subsidiary of yard and garden supplier ScottsMiracle-Gro, saw daily sales more than double in late March 2020, according to general manager Chris Hagedorn. Later that spring, Scotts reported a 60 percent increase in Hawthorne’s sales, boosting the division’s quarterly total to almost $250 million.
The big question during those early weeks was how long the boom would last. Speaking last May, Hagedorn said he was reluctant to speculate about changes to the company’s long-term growth forecast because the pandemic environment was so unpredictable. But more than a year later, there’s been no interruption to the new sales momentum.
In a press release announcing ScottsMiracle-Gro’s earnings for its second fiscal quarter of 2021, which ended April 3, CEO Jim Hagedorn said Hawthorne has seen sales growth in excess of 60 percent for five consecutive quarters and the subdivision’s sales reached $363.8 million in the second quarter.