Vancouver-based marketing intelligence company ZoomInfo announced Wednesday it has launched a new product called Targeted Audiences, aimed at giving digital marketers a more accurate way to search out their ideal customers.
ZoomInfo said the tool is designed to offer more granular data — for example, allowing colleges and universities to find contributors who work at companies that offer tuition reimbursement.
ZoomInfo was initially the name of a competitor that was acquired by Vancouver-based DiscoverOrg in 2019. After the merger, DiscoverOrg adopted the ZoomInfo name for the combined organization.
