Local swimming pool owners have found a way to make extra cash this summer by renting out their facilities by the hour through an app called Swimply. It’s been called the Airbnb of pools.
Swimply was launched in June 2018. The idea came from a 20-year-old named Bunim Laskin. Laskin, the eldest of 12 siblings, noticed that many of his Long Island, N.Y., neighbors didn’t use their pools. He asked if he could rent them for a few hours for his family.
Laskin co-founded the company in 2018 with Asher Weinberger. The partners used Google Maps to find pools in their area and then went door-to-door convincing owners to rent them by the hour to strangers through their new company, Swimply. Then they launched the website and within a few weeks they had thousands of bookings.
The company has grown 4,000 percent over the past year, with 13,000 listings including pools from all over the United States, Canada, and Australia. Swimply provides hosts with $1 million of insurance. Hosts pay Swimply a 15 percent service fee for each booking.