With everyone spending more time at home, demand for residential toilet paper is way up. That’s bad news for the world’s oldest forests. Unlike the industrial rolls found in many offices and restaurants, the cushy toilet paper Americans love for their own bathrooms is made almost entirely of trees cut from virgin forests. Procter & Gamble Co. — maker of Charmin, the country’s most popular brand — has defended the practice in part by saying it plants a tree for every one it cuts down. It also pays to protect trees in other parts of the world as a way of offsetting some of its greenhouse gas emissions. But carbon accounting isn’t that simple. Forests store carbon in the soil, not just in trees, and that isn’t so easily replaced.
A rundown of how major manufacturers treat trees:
Procter & Gamble
Brand: Charmin
Made from virgin forest? Yes
Replants trees? Yes, 1:1
Buys carbon offsets? Yes, but not to cover emissions from toilet paper.
The company says: “Every decision we make is guided by what’s best for consumers and the environment. P&G has committed to using recycled fibers where it can have the most benefit for our consumers.”– P&G spokesperson
Costco
Brand: Kirkland
Made from virgin forest? Yes
Replants trees? No
Buys carbon offsets? No
The company says: Declined to comment
Unilever
Brand: Seventh Generation
Made from virgin forest? No
Replants trees? N/A
Buys carbon offsets? No
The company says: “There is no reason to cut down trees and invest other resources to produce tissue paper products that are used once and discarded.” Martin Wolf, Seventh Generation director of sustainability and authenticity
Georgia-Pacific
Brand: Angel Soft
Made from virgin forest? Yes
Replants trees? Yes, 1:1
Buys carbon offsets? No
Brand: Quilted Northern
Made from virgin forest? Yes
Replants trees? Yes, 1:1 for all, except 1:3 for EcoComfort subbrand
Buys carbon offsets? No
Brand: Aria
Made from virgin forest? Yes
Replants trees? Yes, 1:3
Buys carbon offsets? No
The company says: “Though our business requires the use of this natural resource, we are committed to helping maintain healthy forests now and into the future by using resources more efficiently by sourcing responsibly, protecting endangered forests and special areas, and supporting wildlife conservation and biodiversity.” — Georgia-Pacific spokesperson Eric Abercrombie