LEXINGTON, Ky. — Jim Beam Bourbon, which sells millions of inexpensive bottles around the world, is releasing a special premium version that only overseas travelers can buy.
It’s called Lineage and is the first bourbon collaboration between master distiller Fred Noe and his son, Freddie, Beam’s seventh and eighth generation family distillers.
“Lineage represents a significant moment in the history of Jim Beam. Not only is it a collaboration between the seventh and eighth generation of distillers in our family, but it’s a blend of the past, the present and the future,” Fred Noe said in the news release.
“Launching a product exclusively to travel retail is not something we often do, so we are excited to bring such a unique expression to our friends in airports across the world.”
This is the first bourbon in the Beam portfolio with Freddie’s name on it, according to a news release.
