When the pandemic hit, grocery stores were having trouble keeping up. First it was Clorox wipes and toilet paper. Then it was flour and … tofu?
“In a matter of two weeks, we sold more tofu than we did in an entire year,” says Carmella Lanni, co-owner of South Philly’s vegan grocery store V Marks the Shop. “People couldn’t get it in other places, and so when word got out we had it, people were trying to buy a full case — that’s 12 tofu blocks — at a time.”
According to data from Nielsen, the tofu market in Philly has grown 34 percent ($4 million) compared to the same period last year. One of the biggest companies seeing gains is Pulmuone Brands, owner of the nation’s top-selling tofu brand Nasoya, which reported a 47.9 percent growth nationwide in July and a 41.9 percent growth in August compared to the previous year.
Tofu’s affordable. It’s low in fat and high in protein. And it’s far removed from the coronavirus outbreaks tainting slaughterhouses, which has many reconsidering their relationship with meat for reasons beyond the virus.