For 50-plus weeks of the year, Park City, Utah, happily presents itself as the home of the world’s largest ski resort and all that that implies. But for the coming days, something bigger comes to town, something so consuming that one luxury hotel felt safe promising potential guests there would be “virtually NO ONE on the mountain.”
That would be the Sundance Film Festival, the independent film colossus, which last year attracted 122,000 attendees from 48 states and 35 countries and generated $182.5 million in economic activity, numbers even the massive ski mecca would find hard to match.
Speaking of numbers, a record 15,100 films were submitted for the 2020 event, including 3,853 features, which the festival narrowed down to 118 from 27 countries, all to be viewed by 1,300 accredited journalists, which is a scary number all by itself.
Because Sundance is so good at drawing a crowd, it attracts other entities as well, including media powerhouses intent on showcasing their inclusive sides. Audiobook giant Audible, for instance, will debut at the festival with The Audible Speakeasy, “where stories are stirred, shaken and spoken” and AT&T is behind both the WarnerMedia Lodge (“elevating storytelling with AT&T”) and a three day HBO, TNT and TBS pop-up named Our Stories To Tell.