Kayyalaynen, though thrilled by Rover’s newfound fame, considers Rover’s fashion passion a hobby and isn’t about to give up her job as an analyst at Daimler Trucks North America. She acknowledged that Rover has received some offers and there are “some pending collaborations,” but Rover’s “meow-deling” isn’t a source of income. Should there be any profit in the future, she said, it would be used to benefit all their “fur babies” — Rover, Athena and Minnie, a shy gray tabby found as a malnourished stray and adopted after a brief stay in a Hillsboro, Ore., shelter.
Furthermore, Kayyalaynen is careful not to make Rover wear anything that bothers him, no matter how much effort she has put into creating it.
“He definitely has non-favorite outfits — that’s anything that makes him uncomfortable,” said Kayyalaynen. “He likes outfits that don’t restrain his movements. We don’t use outfits that would cause any kind of stress. There was an idea to make him a ‘Lion King’ sort of mane, and he said, ‘No thank you.’ So there’s some failed ideas for sure.”
What does Rover make of all this?
“I think he has an understanding of what’s happening, because if you look at some of the videos, he’s looking directly into the camera,” Kayyalaynen said. She noted that even while she’s getting set up for a shoot, Rover comes over to check things out, signaling his eagerness to get on the catwalk. One glance at Rover’s video footage shows a cat who’s clearly at ease, sashaying toward the camera with his tail held high. Kayyalaynen isn’t oblivious to Rover’s other motivations, however.
“Food is obviously very important to him,” said Kayyalaynen. “He would sell his soul for some treats.”