Under Armour sues family business over trademark

BOISE, Idaho — Retail giant Under Armour has sued a family business in a trademark dispute over its name Cascade Armory, officials said.

Business owners Alex Short and his wife, Diana, received a cease-and-desist letter ahead of plans to open a retail front in Boise, Idaho, the Idaho Press-Tribune reported Monday.

Cascade Armory officially formed in 2017 selling flannel button-ups, hoodies and beanies in Bend, Ore., the Shorts said.

The company found immediate success after years of advertising through Myspace and word of mouth in college a few years ago.

The Shorts filed to trademark the name Cascade Armory in 2018, according to the U.S. Patent and Trademark Office website. The process is now on hold because of the legal debate.

Under Armour cites trademark infringement, trademark dilution and brand confusion over name similarities, officials said.