Reprobate supreme John Waters, who once featured a pair of smelly tennis shoes in his movie “Polyester,” complete with a scratch-and-sniff Odorama card that captured their distinctive smell, has been chosen by Nike as one of the faces of a new line of designer footwear.
Although not known for distinctive footwear or for being the sort of athlete normally featured in Nike ads, Waters’ renegade spirit apparently fits in line with the image designer Olivia Kim, vice president for creative projects at Nordstrom, wants for her new shoe line, part of what has been dubbed the “No Cover” collection.
The shoes are designed to evoke a distinct vibe “rooted in the rave and hip-hop styles defining ’90s New York,” Nike says on its website. The new designs will adorn several Nike shoe offerings, including the Nike Air Force 1, Air Mowabb, Air Footscape, Air Max 98 and Air Jordan IV. The “No Cover” line also includes 16 apparel and accessory pieces.
