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News / Business / Business Briefs

Adaptive Ad Systems adds 25 installations around U.S.

The Columbian
Published: May 22, 2019, 6:05am

Adaptive Ad Systems Inc. of Vancouver, a digital media and video communications streaming company, has added 25 installations of its proprietary Digital Ad Insertion systems in locations throughout the U.S., the company announced Tuesday.

Each Adaptive Ad Insertion system delivers local, regional and national advertising to subscribers living in the Adaptive network area via cable, fiber, and sometimes over the internet, with 100 to 100,000 subscribers per Adaptive system, the company said in a news release.

“Typically there is a high cost associated with the installation of the conventional technology required to establish and utilize the traditional and independent network systems for the small network markets,” Adaptive CEO J. Michael Heil said in the release. “The additional cost of selling, scheduling and billing for these ad services, prevents most, if not all traditional systems to insert and sell local and major national advertisers at the same time.”

For more information, visit www.adaptiveadsystems.com.

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