Netflix Inc. acquired the StoryBots children’s media brand as the world’s largest streaming service prepares to challenge rival Walt Disney Co.’s kid-friendly online platform scheduled to start in November.
Under the deal, StoryBots creators Gregg and Evan Spiridellis will produce more original content including series and short-form specials, Netflix said Thursday, without disclosing terms.
Buying StoryBots and expanding its programming may help Netflix draw more children and parents, a battleground market as family-focused Disney plans to start offering movies and shows from its Marvel, Pixar and Star Wars franchises online later this year. Netflix already streams “Ask the StoryBots,” which features cylindrical animated characters addressing queries such as “What makes a bird a bird,” and “What are good carbohydrates.”
