DiscoverOrg of Vancouver said Tuesday it has bought NeverBounce, an email verification company with headquarters in Cleveland.
The acquisition follows DiscoverOrg’s purchase last month of a major rival, Boston-area ZoomInfo, a deal that more than doubled ZoomInfo’s revenue.
Terms for the latest acquisition involving the two privately held companies were not released.
NeverBounce’s technology will be used to verify email addresses in DiscoverOrg’s and NeverBounce’s platforms.
Over the next year, NeverBounce capabilities will be built into DiscoverOrg’s products, the company said in a news release. Customers will benefit from enhanced accuracy of in-platform emails, and they can verify email data in their internal marketing and sales systems — even if it was procured through other data sources.
“DiscoverOrg delivers the B2B data trifecta: the highest quality, quantity and depth of insights,” Henry Schuck, DiscoverOrg CEO, said in the news release.
“While finding net new buyers is always going to be vital to sales and marketing efforts, it has become equally as important to manage, update and cleanse existing data that is going stale sitting in CRM and marketing automation systems. Our partnership with NeverBounce makes solving both of these challenges easier for our customers.”
NeverBounce’s proprietary process removes outdated email addresses and improves deliverability, helping businesses avoid the high costs of bad email data, the news release said.
DiscoverOrg used NeverBounce’s services in the past, and the acquisition will improve service to DiscoverOrg customers, Katie Bullard, DiscoverOrg president, said in an interview with The Columbian.
“When we made the ZoomInfo acquisitions, the promise was that this would strengthen differentiators around the quality of data we deliver,” Bullard said. “The NeverBounce acquisition is a very clear incremental addition to that value. It helps us enhance the quality of information we deliver immediately.”
This is the fourth acquisition for DiscoverOrg, noted the website Geekwire. In addition to last month’s Zoominfo acquisition, DiscoverOrg also acquired RainKing in 2017 and iProfile in 2015.
DiscoverOrg has nearly 15,000 customers and employs more than 1,000, about half of them in Vancouver. The company expects to grow its Vancouver staff by 10 percent through 2019, Bullard said.
As for more acquisitions in 2019, Bullard said, “We’re always exploring growth opportunities. But I cannot say we will be investing in more acquisitions.”
She said DiscoverOrg and NeverBounce had been negotiating for about six months and that talks had taken place simultaneously with those involving ZoomInfo.
With its purchase of ZoomInfo, DiscoverOrg became a company with more than $250 million in annual revenue. NeverBounce had $4 million in revenue last year. It has 12 employees.
Editor’s note: This story was updated on 4/17/19 to correct the amount of NeverBounce revenue last year.
