Americans save so little money that there is now an annual, weeklong campaign to encourage people to put cash aside for life’s financial emergencies.
If faced with an unexpected expense of $400, four in 10 adults said they wouldn’t have the money to cover it, according to a report from the Federal Reserve last year. To get the funds, they would have to sell something or borrow.
There was a time in the 1970s when the savings rate in America was in the double digits. But the most recent figures from the U.S. Bureau of Labor Statistics put it at 6 percent, the lowest level since the 2008 financial crisis. The drop is part of a 60-year downward trend in the personal savings rate, according to the Bureau of Economic Analysis.
For the next week until March 2, the “America Saves” campaign will strive to get people to understand why it’s critical for their financial success to make savings a priority.