NEW YORK — Hasbro is going whole hog on Peppa Pig.
The maker of Monopoly and GI Joe will pay about $4 billion to buy Entertainment One Ltd., a British entertainment company that produces “Peppa Pig,” ”PJ Masks” and other animated shows for preschoolers.
“Peppa Pig,” which stars a pink cartoon pig with a British accent, airs worldwide and is translated into over 40 languages.
Hasbro Inc., based in Pawtucket, R.I., says the deal will help it turn more of its toy brands into shows or movies.
