Coca-Cola is putting its Dasani water brand into aluminum cans as the beverage industry faces pressure to reduce its use of plastic.
Coke will start selling canned Dasani in the U.S. Northeast next month, with plans to expand the product to other parts of the country in 2020. The announcement comes after PepsiCo Inc. said recently it would experiment with selling Aquafina, its mainstream water brand, in cans at restaurants and stadiums.
Beverage giants are under pressure to boost recycling and cut down on plastic that’s filling oceans and waterways. Aluminum cans generally contain more recycled material than plastic bottles and are less likely to float away in the ocean. Dasani and Aquafina are the top two bottled brands in the U.S., with combined sales north of $2 billion.
Coke is also unveiling a “hybrid” Dasani bottle, with the half of the materials from a combination of plants and recycled plastic. The company also said it’s cutting down on the weight of its bottles in a bid to use less material.
