Luke Alvarez has been lying to his dog.
The middle-school teacher and surfboard shaper will tell Ola — his 120-pound Great Pyrenees — that he’ll be gone for only a few minutes before heading to a shed behind his Tuckerton, N.J., home. There, underneath a handful of LED lights and surrounded by power tools, he loses himself for hours in his side hustle: making surfboards.
Alvarez, 62, has been “shaping” boards for 40 years under the name Generic Brand Surfboards, painstakingly sanding and planing preformed polyurethane boards, or “blanks” into shortboards, fun shapes, and longboards. He produces 30 to 40 boards a year inside his blue-walled Shape Shack (as he refers to his shed), selling his models for $299 to $599.
Since 2015, though, he’s also been donating custom-made boards to Einstein Healthcare Network’s MossRehab for use by people with disabilities so they can participate in They Will Surf Again. It’s a free, one-day program, created by Life Rolls On and run locally by MossRehab, that allows people with spinal cord injuries to ride the waves on adaptive surfboards. This year’s event takes place Sunday, Aug. 4, on Baker Avenue Beach in Wildwood, N.J.
Alvarez works with input from MossRehab therapists to create big, roomy boards that are long and wide enough to accommodate both the surfer and the volunteer who rides tandem with him or her. The boards are even fitted with an attachment to accommodate a GoPro camera so surfers can capture the joy on their own faces as they roar toward shore.