NEW YORK — Beyonce has announced a new collaboration: a creative partnership with Adidas.
The pop star on Thursday said she will develop new footwear and apparel for the brand. Beyonce is also planning to relaunch her activewear clothing line, Ivy Park, with Adidas.
The Grammy-winning superstar says in a statement that she and the company “share a philosophy that puts creativity, growth and social responsibility at the forefront of business.” She also calls the collaboration “the partnership of a lifetime for me.”
