If millennials are killing brick-and-mortar stores, then their successors might save it, according to new surveys that say some young shoppers actually like to shop in person.
A survey from analytics firm Profitect, Inc. said about 42 percent of shoppers age 18-22 (the post-millennial age group) prefer to shop in-store versus online. And 34 percent of respondents said they like both equally, while only 23 percent they preferred online.
Surveys like this are a relief to brick-and-mortar retailers such as Macy’s and Gap Inc., which have been closing stores in recent years as online sales grow.
It also follows a survey released last week from the National Retail Federation, which said 98 percent of Gen Z shoppers prefer to make purchases in a store versus online. The Profitect survey said younger shoppers do demand that a retailer’s website needs an accurate count of what’s in stock at a particular store and that bad customer service can turn away those
