Hubb announced Tuesday that it has raised $6 million in new funding from investment firm Five Elms Capital, bringing the Vancouver-based tech company’s total funding to $10 million. Five Elms Capital managing director Joe Onofrio will join Hubb’s board of directors.
Hubb was founded in 2015 by Allie Magyar, who serves as its CEO. The company produces a cloud-based software that helps companies plan and manage events and meetings, creating a central location for all of the marketing content and logistics. Hubb’s clients include Microsoft, Atlassian and Tableau Software.
The funding will be used to hire staff in development, sales, customer support and marketing as well as develop additional event management content, the company said.
“This new funding will allow us to scale our business while we continue to innovate and push the industry toward data-driven decision-making,” Magyar said in a statement. “There is a great deal of momentum in the event technology space and we’re excited to lead the industry’s use of true SaaS (Software as a Service) technology for meetings and events.”