Leavenworth is a trip. Nestled against the far side of the Cascade mountains just a few hours east of Seattle, this little town does an impression of a Bavarian village with all its might. The beer flows freely and the music is oompah; buildings are decorated with wooden beams, family crests and gingerbread trim (or their trompe l’oeil versions). The HeidleBurger boasts “Best Burgers in Town,” and even the 76 station, Starbucks and Howard Johnson’s are in on the illusion, their corporate identities trumped, for once, by a civic thematic mission.
The small town center is entirely committed — several square blocks of signs in gothic fonts bearing names such as “Das Sweet Shoppe.” There’s candy and candles, hats and tchotchkes; you can get your photo taken in a dirndl with an accordion in your arms, or ride in a carriage hauled by a horse round and round. There’s a museum devoted solely to nutcrackers. Leavenworth is deeply weird and alarmingly adorable, and people love it.
And why shouldn’t those who settled here, coming from far away in Germany back in the day, celebrate — and cash in on — their heritage? But while that might seem the likely backstory, Leavenworth is an even more American success story than that: It was just a regular logging town struggling to survive in the 1960s when the idea of a tourism-friendly makeover was fabricated. As leavenworth.org puts it, “To say the change worked is like saying you can taste a hint of cabbage in kraut.”
German philosopher Theodor Adorno would’ve had a field day with Leavenworth — the distant Bavaria re-created entirely for prosperity’s sake, where the people of the region get an artificially foreign break, with plenty of “spurious and illusory activities” to divert them. He called the phenomenon “the culture industry” and it’s here in spades — and, as he noted, consumed heartily, yet “not quite believed in.” The charm is beyond-Disneyland ridiculous, and everyone goes all-in on the fun.