The Pets and Vets service dog program at Tony La Russa’s Animal Rescue Foundation could get up to $500,000 from Purina Dog Chow, which has launched a two-prong campaign in support of ARF’s efforts to help veterans and rescue dogs.
Purina has a long history of supporting the U.S. military, and officials with the company said they know the impact service dogs can have on the lives of veterans, providing them with stability and companionship as they readjust to civilian life.
The Dog Chow Service Dog Salute campaign will donate a portion of proceeds from the sale of marked bags of Dog Chow Complete Adult with Chicken food, with up to $250,000 going to ARF.
Purina also is working with BuzzFeed to share the powerful stories of veterans and rescue dogs who have been brought together through ARF. Pet lovers are invited to watch the video at bit.ly/2un9ydv, and for each unique video share Dog Chow will donate $1 — up to $250,000 — to ARF’s veterans program.
