The sale of Sunlight Supply and a possible rebranding does not appear to impact the amphitheater that bears its name, at least for now.
“We’re not expecting anything to happen,” said Andy Holland, marketing director of Sunlight Supply Amphitheater.
The Vancouver-based hydroponics distributor has since October 2015 paid to post its brand name alongside the 18,000-seat amphitheater near the Clark County Fairgrounds.
It was announced this week that multinational corporation Scotts Miracle-Gro Co. had spent $450 million to acquire Sunlight Supply and bring the company under its Hawthorne Gardening Co. subsidiary.
“Sunlight has been a great sponsor, and we’re looking forward to working with them in the future, and Scotts in the future,” Holland said.
The terms of Sunlight Supply’s marketing deal have not been disclosed, but Holland said the deal extended only to naming rights. The company was not involved in day-to-day operations.
“It’s all pure advertising,” said Robert Stevens, director of general services for Clark County. The county owns the amphitheater, but leases it to New York-based Q Prime. Its subsidiary, Quincunx, operates the venue.
“Sunlight Supply has no vested interest in the amphitheater. It’s just like the Moda Center (in Portland) or any company that likes their name on stuff,” Stevens added.
Sunlight Supply Amphitheater has a lot of chances to get its name out there this summer. Rapper Kendrick Lamar and label mates will hit the stage May 6, the first of 10 concerts scheduled to play through mid-September.
Acts featured at those shows include Rod Stewart and Cyndi Lauper, country singer-songwriter Chris Stapelton, rappers G-Easy and Ty Dolla $ign, thrash metal group Slayer and rock bands Foreigner, Whitesnake, Alice in Chains and Stone Temple Pilots.
