With Verizon moving ahead with its purchase of Yahoo, the telecom giant is thinking ahead to a broader rebranding of its new internet properties, including AOL.
Once the Yahoo deal closes, AOL and Yahoo will be known as Oath — or more formally, “Oath: A Verizon Company,” as a tweet on Monday from AOL chief executive Tim Armstrong attests.
He wrote,” Billion+ Consumers, 20+ Brands, Unstoppable Team. TakeTheOath. Summer 2017.”
The new name, which was first reported by Business Insider, promptly received some ribbing on social media.
But for Verizon, the acquisition is no laughing matter. It bought AOL in part to take advantage of its advertising technology, which will become all the more valuable when Verizon can use it to sell increasingly targeted ads against Yahoo’s content.
