She launched the line at pop-up shops at Foot Locker and Bergdorf Goodman in New York, where her feverish fans awaited the pop star’s arrival. She wore Puma head-to-toe, including white thigh-high boots, a long black skirt and a track jacket.
Rihanna, 28, talked about the new line and how Japanese street culture inspired her style.
Did you listen to music while designing this line?
I always listen to music no matter what I’m doing. Music is definitely always something that drives the mood and creating and helps you lock that in and escape to a whole other world, but I won’t say any of these pieces were specific to certain songs or album — they just came from a feeling. I already knew what I wanted and I knew what I wanted to see and the direction, but to actually now apply that to silhouettes and things that had to still come back to athleticism, I had such a thrill with that challenge.
What was it like designing a line versus shopping for yourself?
Oh, my gosh, big difference! When you’re shopping, too, you feel like you’re designing as you’re shopping. You’re like, “I love this, but I wish it was shorter or I wish it was purple. I wish it was a different fabric,” you know. It starts there, but then when you have to start from scratch, it really comes with an idea first, and then … you want to tweak and then you come up with something else and you want to add to it or change. It’s fun. It’s like an ocean — you can do whatever. It’s so, it’s a big canvas and Puma definitely let me have a lot of freedom creatively so I was lucky with that.
You said this line was inspired by Japanese street culture. Do you remember your first trip to Japan? What was that like?