Dear Mr. Berko: I am 55, am married, have owned a successful small construction company for 32 years and work with my daughter, who’s a genius at office management. I got rid of our old stockbroker, who was buying and selling biotech and high-tech stocks I never heard of, a year ago. In the past eight years, I’m probably down about 12 percent. My new broker is recommending Flowers Foods, which I’ve never heard of, and tells me I should keep Flowers till I retire at 67. What is Flowers Foods? Is this guy out of his mind? He had me buy 500 shares of General Electric, Emerson Electric, Monsanto, Clorox, Cisco and AT&T, which I know about. But Flowers makes me wonder.
— S.S., Oklahoma City
Dear S.S.: This broker is your lifesaver, and he’s helping you build a good income and growth retirement plan. Listen to this guy. Be glad you have him. I like his picks.
My favorite carbohydrate stock is Flowers Foods (FLO-$18.25), maker of Wonder bread, which, in 1931, was the first pre-sliced bread to be marketed in the nation. So when you use the popular phrase “the greatest thing since sliced bread,” you mean the greatest thing since Wonder bread came out in 1931.
This $3.8 billion-revenue company has 10,400 employees and operates two divisions, direct store delivery (84 percent of revenues) and warehouse delivery (16 percent of revenues). The DSD segment’s 4,861 independent jobbers sell such names as Nature’s Own, Cobblestone Bread, Tastykake, Roman Meal, Merita, Sunbeam Bread and Holsum to retail food stores from FLO’s 39 bakeries. And FLO’s WD segment produces snack cakes, rolls and breads for national retail, food service, vending and co-packer customers via 10 bakeries.