Dear Mr. Berko: I am 67, am divorced and inherited 172 shares of Diageo, 287 shares of Dollar Tree, 84 shares of Ruby Tuesday and 1,783 shares of AT&T. I know your opinion on AT&T. I’ll keep it for the rest of my life. But I need your opinion on the other three. The certified public accountant who did my father’s taxes introduced me to a stockbroker who recommended I sell all of the stocks, including AT&T, and buy a $100,000 annuity guaranteeing 9 percent. They spent three hours with me and my daughter, telling us that this annuity is the “best investment next to sunshine.” When we discovered that the commission would have been 10 percent and the management fee would have been 5.5 percent annually, we declined. What do you think about the three stocks?
— RN, Oklahoma City
Dear RN: Sounds as if those two cretins can catch flies with their tongues. Be glad you didn’t get caught in their trap. That annuity is foul vomitus and a terrible recommendation from two deplorables. Fire that CPA and his rogue.
Diageo PLC (DEO-$104) has many ancestor companies, the earliest of which, Justerini & Brooks, formed in 1749. After a panoply of mergers, Diageo was formed 248 years later. Diageo is a nonsense name like Exxon. “Dia” is a Latin word meaning “day,” and “geo” is a Greek root word meaning “world.” According to DEO’s branding consultant, Diageo refers to a company that “gives pleasure every day, everywhere.” That’s a stretch!
In 2016, DEO produced, marketed and distributed $14 billion worth of alcoholic beverages — including the world’s top two brands, Johnnie Walker and Smirnoff. DEO lights up my radar because brands such as Crown Royal, J&B, Baileys, Ketel One, Tanqueray, Don Julio, Captain Morgan, Ciroc and Guinness are probably on a shelf of every household in the industrialized world. By 2021, analysts expect revenues to grow by 30 percent, to $18.5 billion, with earnings improving by 50 percent, to $7.35 a share, and an increase in the $3.50 dividend to $4.45. DEO’s financial position is A-plus, and Wall Street believes that DEO could trade at $145 by 2021. Keep this stock.