Vancouver-based Effective Web Solutions is helping Vancouver Mall rebrand and ramp up search engine optimization following the mall’s change of ownership and name in December.
Effective Web Solutions said in a press release that the mall, formerly Westfield Vancouver, reached out to the company to help “maintain its relevance when faced with competition from online shopping outlets and lower cost retailers like Wal-Mart.”
Malls “need to fully understand the needs of their market in order to create a one-of-a-kind experience that visitors can’t get online,” reads the release.
