Josh Davis is showing that he’s found a way to reduce the cost of a new roof installation by about 30 percent without sacrificing quality.
Now all he has to do is convince homeowners that his lower-cost option, made possible by shrewd use of new technologies that reduce overhead, isn’t too good to be true.
Former Vancouver resident Davis is founder of Viirt, which he describes as an online roofing broker. The company manages a roofing job from start to finish, providing a homeowner with an estimate based on a satellite view of a home and then brokering with an independent roofing contractor. Viirt collects full payment in advance and holds it until the work is done, eliminating collection costs and assuring that the customer is satisfied before the contractor is paid. Viirt’s handling of the many details surrounding a roofing job allows contractors to focus simply on getting the job done.
“Contractors are sick of sales, marketing, advertising,” says Davis, 30. “They can do what they are best at, and they make money.”