LODI, N.J. — Pet store owner Joe Averso has found a niche in downtown Lodi that he believes will set him apart from the big-box pet store competition.
His shop, NJ Exotic Pets, sells creatures you might see on the Discovery Channel, but not necessarily at Petco or PetSmart, the industry’s 800-pound gorillas.
Not all animal lovers want cats, dogs or fish. So Averso has made his 1,200-square-foot shop on Union Street the go-to place for North Jerseyans who want the pricier writhing reptiles, gliding marsupials or hairless rats to be a part of their lives.
“You’ll never find a coatimundi in a Petco,” said Averso, who had three of the long-snouted South American cousins to the raccoon in his shop one day recently, acquired from a Florida breeder and priced at $2,000 each. Petco did not respond to a request for comment.
The largest pet store chain, PetSmart Inc., sells hamsters, gerbils, guinea pigs, fish, birds and reptiles, but its main business is selling pet food, supplies and grooming services for dogs and cats.
U.S. pet-related spending will top $60 billion this year, up from about $48 billion in 2010, according to the American Pet Products Association. Americans, who own about 54 million dogs and 43 million cats, also own about 9.3 million reptiles and 12.4 million other small animals, the trade group said.
Averso, 44, who has been in the retail pet business for 15 years, opened NJ Exotic Pets a little more than a year ago. In recent years, he’s noticed that customers, especially younger ones, are more interested in reptiles and other exotic pets, and they are willing to pay higher prices for the more exotic creatures.
His top sellers are so-called pocket pets — sugar gliders and hedgehogs, small enough to fit in a pocket.
Sugar gliders, named for their love of sweet nectars and an ability to glide like flying squirrels, are 5-inch-long marsupials from the South Pacific. Averso recommends that customers buy two — at $400 a pair — because of their need for social contact. African pygmy hedgehogs, priced at $350 each, are spiny mammals. Like sugar gliders, they can be held in the palm of one hand.
Averso also has what he described as a “super rare” striped possum, a larger South Pacific marsupial, about the size of a gray squirrel with black and white stripes, priced at $2,500. These he also he gets from his Florida breeder.
Averso, who declined to disclose sales figures, said he expects “a modest profit” this year.
Earlier this year, he received a hard-to-get license from the state Division of Fish and Wildlife to sell captive-bred skunks, a native North American species. “We’ve already sold 35 of them,” he said. The price ranges from $650 to $950, depending on color and markings.
It is illegal to keep a skunk in New Jersey unless it is acquired from a licensed dealer, and Averso is the only dealer in the state authorized to sell them, said Susan Predl, chief biologist at the Division of Fish and Wildlife. As such, he can issue a temporary permit to skunk buyers, who must then pay $12 a year for a captive-game permit.
NJ Exotic Pets works closely with veterinarian Christopher Stancel of the Dog, Cat & Bird Clinic of Nutley, N.J., an exotic-pets specialist, who de-scents and neuters the baby skunks before they are sold, Averso said.
“Is there high demand for pet skunks? No,” said Joe Ricciuti, owner of 88 Pet World in Brick, N.J., who stopped selling them a number of years ago. “Are there people out there who want them? Yes.”
‘Falling in love’
Customer Chelsee Firestone, 18, said she and her friend drove to the store from Pompton Lakes, N.J., just to admire the snakes.
“I first came here looking for ferrets and ended up falling in love with reptiles,” said Firestone, gazing at the leucistic rat snake coiled around her wrist and forearm. When asked if she owned any reptiles, she produced a pencil-thin corn snake from a pocket in her skirt. It eats “frozen pinkies” — hairless, newborn mice.
